MAYBE WE HAVE TO START VOTE FOR JOURNALISTs

MAYBE WE HAVE TO START VOTE FOR JOURNALISTs

HOW THE MEDIA BECOMES FAKENEWS:

I have never really been so preoccupied with politics and also never sat down so well in the differences between Democrats and Republicans so I have absolutely no preferences there.

What engages me is the role of the Media in our Democracy and what happens to credibility when they run in droves for a political and / or capitalist agenda.

If the Media is to be the 4th State Power then perhaps we should start voting for Journalists instead of Politicians since the Media has such great power to influence most people's views and attitudes.

When you study Marketing and Media, you learn some important things that everyone should be aware of ....

1. People are more affected by FEELINGS than FACTS
Notice how Media uses images, headlines, etc. to appeal to your emotions ....

2. Most people read only the headline and not the content
That's why Images and Headlines that appeal to your emotions are so effective. You may click and read some of the story but not all.

3. People allow themselves to be influenced by repetition
When several Media channels repeat a single message over time, most people will experience it as facts even if it is not necessarily so.

Echo chamber which is a new fashion word ...
The largest Echo Chamber is Religious and Political Environment where one gets to confirm one's belief in reality. When the Media repeats the same message over time, this also helps to create an Echo Chamber for those who then get their faith confirmed because they only listen to those who say the same thing as they believe in ...

5. Shaming
Putting opponents of opinion in a box and discrediting them as individuals leads to their opinions not coming out. Be careful when the Media or people use words about opponents such as: Conspiracy Theory, Trump supporter, Communist, Nazi, Xenophobia etc ...

6. You remove competitors so people do not have alternatives
Apple, Google and Amazon deleted the Parler app and service that was on Amazon's servers without having a valid reason for this.

I have followed what is happening in the USA and how this is reproduced in Mass Media and what they choose not to write about, frightening development ...

Now we have also seen what Big Tech is doing ....
- You promote posts and ideas that support the desired Narrative
- You hide posts that do not support your own Narrative
- You notice posts that do not match your own narrative with "fact check" etc.
- You delete posts that do not match your own Narrative
- You exclude users who post something that you think is contrary to your own narrative.

I experience what is happening as a serious threat to our Democracy in Norway as well. We are influenced by Big Tech and we are influenced by Media.

So ...

Should we start voting for the Journalists who do a good job of uncovering facts and creating an environment for healthy debates.

We can not expect people to have the same political opinions and we must make sure we have platforms where these opinions can be debated!

So this is not about "liking Trump" or "hating Trump" but about much more important things!

Have a nice day everyone.

 



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